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Shifting experiences to manage anxiety

Mindshift app smartphone mockup
Mindshift logoWe built the MindShift BC app to help manage and decrease anxiety for people of all ages, around the world.Service Design | Web & App Development | UI/UX | IA
Mindshift app smartphone mockup
Project summary
Mindshift app smartphone mockup
MindShift BC's anxiety management app was rich with information. But a bumpy user experience made that insight hard to access and harder still to apply in daily practice. Anxiety Canada also wanted to incorporate Cognitive Behavioural Therapy (CBT) techniques into the app development as an additional therapeutic tool for users — but the existing experience wasn't optimal for that kind of add-on.
We kickstarted this mobile app redesign using a waterfall approach. Once completed, we dove into agile software development to complete the final stages of the project.
"The new version of the app drew 40,000 active users within the first two weeks of launch. It’s received positive feedback from users, who have recommended it further based on its functionality. EY Design Studio offers effective communication and they work with their client’s goals in mind."​
Judith Law
Anxiety Canada’s Executive Director
Designer wearing white t-shirt wireframing designs on whiteboard
40K+ active usersMindshift has over 40K active daily app users in Canada and around the world.
Nine newly added featuresThese features are helping users manage their anxiety.
Making wavesApp listed among Top 10 Favourite Apps in Mental Health for 2021.
500K+ downloadsOn iOS and Android.
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