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Reimagining digital experiences to reinvigorate real-life engagement

Ripley's desktop mockup
Case study logo.EY teams built a content-managed website that drives ticket sales and improves brand clarity, all while helping create a clean, compelling and visually engaging digital experience. UI/UX | Service Design | Web & App Development | IA
Ripley's desktop mockup
Project summary
Ripley's mobile mockup
When the pandemic dialed down foot traffic and limited visits to Ripley's attractions, the organization knew it was time to think differently about interacting with customers and driving ticket sales.
We dove in to redesign Ripley's website. By grounding the online experience in newly created audience personas, we rolled out a content migration plan, new style tile and digital marketing acquisition strategy — all integrated in a strong new technology ecosystem. Once it’s live, we expect to drive a 10% increase in organic sessions, with projected revenue growth of 11% (~$6.2m).
We set out to help create a connected experience grounded in Ripley's brand. We wanted to spark someone's curiosity, engage them in exciting content and motivate them to visit in person.
Website image
Ripley's mobile mockup: 'Ripley's Illusion Lab San Antonio'
New look, new technologyA complete brand refresh for the website, built on a new technology ecosystem designed to meet the client's needs.
Ripley's posters
Ripley's desktop mockup with young woman smiling and dancing. Heading is 'Adventure begins here'
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